When They Search—
Be Discovered.

Apple Ad Platforms
Background

Apple came to us with an assignment. To set their Ad Platform business apart while remaining true to who they are.

In a world where monetizing people's personal data is the standard that digital advertising was built on—we saw it differently. We saw a world with no tradeoff. A world where advertising is valued for how it benefits people, not for what it extracts from them.

Together with Apple, we built an identity anchored by the idea of "shared success", because we understood Apple's belief, that success stories only really happen when everybody involved shares the benefit. This desire for shared success, for both app marketers and their customers, is what sets Apple's approach to advertising apart.

It is about creating a relationship founded on trust, where no one side succeeds at the expense of another. By striking that balance, Apple help everyday people live, play, and work better—and give businesses the tools to grow.

When They Search—
Be Discovered.

Apple Ad Platforms
Background

Apple came to us with an assignment. To set their Ad Platform business apart while remaining true to who they are.

In a world where monetizing people's personal data is the standard that digital advertising was built on—we saw it differently. We saw a world with no tradeoff. A world where advertising is valued for how it benefits people, not for what it extracts from them.

Together with Apple, we built an identity anchored by the idea of "shared success", because we understood Apple's belief, that success stories only really happen when everybody involved shares the benefit. This desire for shared success, for both app marketers and their customers, is what sets Apple's approach to advertising apart.

It is about creating a relationship founded on trust, where no one side succeeds at the expense of another. By striking that balance, Apple help everyday people live, play, and work better—and give businesses the tools to grow.

No Gift Gives More

Apple.com/giftcard
Background

Apple was looking to re-invigorate App Store & iTunes Gift Card marketing for the crowded and competitive gift card space across Europe. Their brief was brief — develop a simple proposition that communicated their difference very quickly.

The approach had to educate gifters on value, connecting the gift card with a modern understanding of Apple’s almost never-ending content universe. We had to develop a single-minded and consistent core message, but something flexible to allow for cultural variations across regions and executions. In the competitive pitch, Apple was looking for a partner, and they found one in us.

Your Beauty By You

Sally Beauty
Background

With almost 4,000 stores, Sally Beauty's one of the largest distributors of professional beauty products in North America. They built their customer base by offering quality products at a low-cost, but today affordability no longer offered a meaningful point of difference.

With their brand no longer driving interest, and a retail experience not meeting today's shopper expectations, the company was seeking a creative partner to re-imagine the brand. We were invited to pitch.

Our strategy was to move away from a bland "Beauty for Everyone" positioning. instead creating an ownable position around "Do-it-yourself" beauty.

Every aspect of the new brand would work towards empowering people to take beauty into their own hands.

A Better Way

1-800 contacts
Background

As the world’s largest contact lens store 1-800 Contacts has always fought the status quo for their customers. We're talking thousands of improvements led by thousands of inspired employees.

Their problem—they no longer stood out in the category. Dated and inconsistent visuals were taking a toll. When it came to their look, they felt impersonal. Just another faceless warehouse in an industry full of them.

1-800’s employees are inspired by finding a better way, so we built a warm and personable identity inspired by them.

Powering Small Business

godaddy

Live Your Style. Live Kohler.

Kohler
Kohler

Kohler was seeking a partner to redesign the US Kohler.com. They wanted to be known as a design brand. Differentiating themselves through the quality of their design, their expertise in the kitchen and bathroom, and their ability to inspire.

Life. Changing. Science.

GoodCell
Background

As the world’s largest contact lens store 1-800 Contacts has always fought the status quo for their customers. We're talking thousands of improvements led by thousands of inspired employees.

Their problem—they no longer stood out in the category. Dated and inconsistent visuals were taking a toll. When it came to their look, they felt impersonal. Just another faceless warehouse in an industry full of them.

1-800’s employees are inspired by finding a better way, so we built a warm and personable identity inspired by them.

World Without End

Blizzard GearStore
Blizzard gear store

Blizzard Entertainment brought games like World of Warcraft to digital screens everywhere and changed what it means to be a gamer. For Blizzard’s most passionate fanatics, the games they love permeate their life. They actively seek out art, toys, and branded apparel that extend the gaming experience into the real world. The place to get those products—the “Gear Store.”

Blizzard’s Gear Store had plenty of gear, but it needed more of everything else—the immersion, detail, and sense of escape that true fanatics crave, and the conversion that a brilliantly designed e-commerce experience can deliver.

Your Beauty By You

Sally beauty
Background

With almost 4,000 stores, Sally Beauty's one of the largest distributors of professional beauty products in North America. They built their customer base by offering quality products at a low-cost, but today affordability no longer offered a meaningful point of difference.

With their brand no longer driving interest, and a retail experience not meeting today's shopper expectations, the company was seeking a creative partner to re-imagine the brand. We were invited to pitch.

Our strategy was to move away from a bland "Beauty for Everyone" positioning. instead creating an ownable position around "Do-it-yourself" beauty.

Every aspect of the new brand would work towards empowering people to take beauty into their own hands.

A Better Way

1-800 contacts
Background

As the world’s largest contact lens store 1-800 Contacts has always fought the status quo for their customers. We're talking thousands of improvements led by thousands of inspired employees.

Their problem—they no longer stood out in the category. Dated and inconsistent visuals were taking a toll. When it came to their look, they felt impersonal. Just another faceless warehouse in an industry full of them.

1-800’s employees are inspired by finding a better way, so we built a warm and personable identity inspired by them.

Life. Changing. Science.

GoodCell
Background

As the world’s largest contact lens store 1-800 Contacts has always fought the status quo for their customers. We're talking thousands of improvements led by thousands of inspired employees.

Their problem—they no longer stood out in the category. Dated and inconsistent visuals were taking a toll. When it came to their look, they felt impersonal. Just another faceless warehouse in an industry full of them.

1-800’s employees are inspired by finding a better way, so we built a warm and personable identity inspired by them.

Live Your Style. Live Kohler.

Kohler
Kohler

Kohler was seeking a partner to redesign the US Kohler.com. They wanted to be known as a design brand. Differentiating themselves through the quality of their design, their expertise in the kitchen and bathroom, and their ability to inspire.

When They Search, Be Discovered

Apple Ad Platforms
Background

Apple came to us with an assignment. To set their Ad Platform business apart while remaining true to who they are.

In a world where monetizing people's personal data is the standard that digital advertising was built on—we saw it differently. We saw a world with no tradeoff. A world where advertising is valued for how it benefits people, not for what it extracts from them.

Together with Apple, we built an identity anchored by the idea of "shared success", because we understood Apple's belief, that success stories only really happen when everybody involved shares the benefit. This desire for shared success, for both app marketers and their customers, is what sets Apple's approach to advertising apart.

It is about creating a relationship founded on trust, where no one side succeeds at the expense of another. By striking that balance, Apple help everyday people live, play, and work better—and give businesses the tools to grow.

No Gift Gives More

Apple.com/giftcard
Background

Apple was looking to re-invigorate App Store & iTunes Gift Card marketing for the crowded and competitive gift card space across Europe. Their brief was brief — develop a simple proposition that communicated their difference very quickly.

The approach had to educate gifters on value, connecting the gift card with a modern understanding of Apple’s almost never-ending content universe. We had to develop a single-minded and consistent core message, but something flexible to allow for cultural variations across regions and executions. In the competitive pitch, Apple was looking for a partner, and they found one in us.

World Without End

Blizzard Gear Store
Blizzard gear store

Blizzard Entertainment brought games like World of Warcraft to digital screens everywhere and changed what it means to be a gamer. For Blizzard’s most passionate fanatics, the games they love permeate their life. They actively seek out art, toys, and branded apparel that extend the gaming experience into the real world. The place to get those products—the “Gear Store.”

Blizzard’s Gear Store had plenty of gear, but it needed more of everything else—the immersion, detail, and sense of escape that true fanatics crave, and the conversion that a brilliantly designed e-commerce experience can deliver.

Build a Better Business

GoDaddy
Background

With almost 4,000 stores, Sally Beauty's one of the largest distributors of professional beauty products in North America. They built their customer base by offering quality products at a low-cost, but today affordability no longer offered a meaningful point of difference.

With their brand no longer driving interest, and a retail experience not meeting today's shopper expectations, the company was seeking a creative partner to re-imagine the brand. We were invited to pitch.