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Approach

I’m a creative professional who has led diverse teams helping companies, individuals and organizations express themselves through design for over fifteen years.

I strongly believe design and language can help companies become the best version of themselves. My approach is shaped by three simple beliefs:

Ideas lead everything.

Strong concepts, well crafted, can help businesses invent brighter futures, improve their products, and tell their stories in ways that people connect with.

Placing people at the center of every challenge is essential.

human behavior (and the insight it provides), is a powerful tool for inspiring creativity and driving successful outcomes through design.

Change is the only constant.

Investing in design and language systems built from the outset to move, change and adapt to new contexts, new cultural trends, new platforms and technologies gives businesses the edge needed to endure.

Steve Valette is a creative director specialising in brand identity and experience design.