When they search—be discovered.
Apple came to us with a challenge. To set their Ad Platform business apart while remaining true to who they are.
In a world where monetizing people's personal data is the gold standard that digital advertising was built on—we saw it differently. We saw a world with no tradeoff. A world where advertising is valued for how it benefits people, not for what it extracts from them.
Together we built an identity anchored in Shared Success, because success stories only really happen when everybody involved shares the benefit. This desire for shared success, for both app marketers and their customers, is what sets Apple Ad Platforms apart. It is about creating a relationship founded on trust, where no one side succeeds at the expense of another. By striking that balance, Apple help everyday people live, play, and work better—and give businesses the tools to grow.
